NEAR POST – New England shirt to cost up to £90!!!


BBC Sport reported yesterday that Nike were making the same shirts that the England players will wear in Brazil in the summer available to the general public, but that they will cost up to £90!

The following is from the BBC Sport website article ‘World Cup 2014: England shirts’ £90 price tag ‘takes the mickey”:

Shadow Sports Minister Clive Efford said the pricing strategy was “disappointing” while Queens Park Rangers midfielder Joey Barton called it “appalling” and “taking the mickey”.

The most expensive Nike “match shirts” will be identical to the ones worn at this summer’s World Cup finals.

The FA said it avoids any involvement with kit manufacturers about pricing.

Alternative “stadium” shirts are priced at £60, while versions for children aged between eight and 15 cost £42.

The £90 shirts have enhanced “cooling technology” compared to the £60 shirts, according to Nike’s website.

Efford said: “I’m disappointed that fans are being asked to pay up to £90 for a new England shirt.

“The game of football seems to be increasingly about profit and commercialism rather than the community and the fans, who have sustained football for many generations.”

The previous Nike home kit has only been around since last May – seven England matches [eight, actually – GM] – after the manufacturer took over from Umbro, and Efford said that also hit parents hard.

He added: “The frequency with which these kits are changed adds to the expense. When it comes to buying for more than one child it gets extremely expensive and people on moderate or low incomes are excluded from that privilege.”

Barton said on Twitter: “£90 for the new England shirt is taking the mickey out of the fans. When will it stop? Appalling. In my opinion. Football again allows commercialism to eat away at its soul. Something has got to give.”

In a statement, English football’s governing body said: “The FA is a not-for-profit organisation that puts £100m back into the game every year.

“It is through relationships with partners such as Nike that we are able to maintain that level of investment in football.

“The FA’s policy is to avoid any involvement with how its partners/licensees set their prices, so as to avoid any risk of or implications of price fixing.”

A Football Supporters’ Federation spokesman said: “Fans with kids often argue that strips are changed too often. The FSF would advocate manufacturers incorporating a ‘best before’ date into the strip’s label. Supporters buying a strip would then know exactly what they’re paying for and be able to make a decision based on that.”

England fans’ spokesman Mark Perryman said sales of the shirts would be based more on the team’s performance at the World Cup than the price.

Perryman said: “I think the prices are ridiculous compared to what they cost to produce.

“Commercially, if you go back through history, the most successful England shirts in terms of sales have been the ones from periods when England are doing well.

“To that end, I think Nike have got a bum deal because expectations ahead of the World Cup are at an all-time low. People are just not that excited about the England team.

“Who in their right mind thinks we are going to do well in Brazil?”


Well, if you can afford to shell out the asking price for a new Nike shirt then fair play to you, but there are plenty of alternatives from previous England World Cup campaigns by retro shirt companies like Admiral Sportswear, Umbro, Campo and TOFFS out there if you want to wear a replica shirt from yesteryear.




The famous England 1966 Bobby Moore shirt heralds back to our only World Cup title so far, whilst the England 1982 home shirt was a classic worn as the three lions of England took on the world’s elite in Espana 82.

At the end of the day, Saint, you pay your money and take your choice…

WHO ARE YA? Vicki Galt, DeaFFF NW


1) Who are ya?

Vicki Galt, 42, Lancaster

2) Who do you support?

Long term – Nottingham Forest – I was born next to the ground! [I used to live a five-minute walk away from it – GM]

Now – Morecambe FC (as I hire the pitch there for our deaf Football Club), and Man Utd as my sons are big fans!

3) What was your first game?

Nottingham Forest v – I can’t remember!

It was in 1986/87 and I went along with the St John’s ambulance. I just remember hoping someone needed first aid on their knees!

4) What do you do for a job?

I used to be a nurse in intensive care but then I had three kids – two of which are deaf.

I’ve set up and run various deaf and special needs groups. I have recently set up one in Lancaster, but I’ve now moved on to voluntarily creating deaf sports groups (especially football) throughout the North West for deaf kids to play competitively alongside their peers – DeaFFF NW.

5) Have you played/worked for any football clubs?

No, apart from the deaf sports clubs.

6) How did you get into it?

My eldest came home from grassroots football and said that after a year they still weren’t including him and he still didn’t really know anyone there, despite the club receiving deaf awareness training and support being given! So, I subsequently set up football training for deaf kids in Lancaster and Morecambe.

7) What do you get out of it?

I get the satisfaction of seeing my boys play with their deaf mates in sports that they want to participate in, plus the rewards from organising events, fundraising and socialising with other deaf families in the area and around the region.

I just wish that the FA would recognise that the deaf want to play deaf football not pan disability football as they don’t have a physical disability themselves!

8) What advice would you give someone wanting to follow in your stud marks/footsteps?

Don’t just start a group yourself without speaking to someone that knows the kids and their needs first – don’t get into it without the involvement of others as the kids won’t come!

9) If you could do it all again what would you change?

After the fight for funding, first with the training and now with DeaFFF NW, I would have secured the funding first in hindsight, but then I may not have got any and the groups wouldn’t exist!

I’ve only just secured funding as the first year of DeaFFF NW was a trial to see what numbers would attend – upwards of 50 a session at times! Now, I have some sponsorship for venues and BSL interpreters.

10) Who’s your footballing hero?

I would love to meet Karen Brady – she worked in football proving that women could make it in the profession. If I could develop DeaFFF NW the way she developed her club I would be really pleased.

David Beckham has used his name for fundraising and I would love some advice from him too!

Playerwise, it would have to be Peter Shilton; or an unknown to you all but well known to me – Adam Thomas! He is deaf and played for us at Morecambe Deaf FC when he moved up here from Plymouth. He has since gone on to Deaf Man Utd and England Deaf Futsal where he was picked for the Euro qualifiers in Oslo.

That shows that deaf kids can become football stars, and he came from our grassroots deaf squad!

Many thanks, Vicki. All the best with your initiatives.

See for more information.