Nike have just revealed the new England strip for the 2014 World Cup in Brazil, and the price tag of £90 has rightly caused something of an outrage.
Of course, you can buy the inferior ‘stadium shirt’ without all the wonderful new scientific breakthroughs that the players will enjoy, for a mere £60.
Who, in their right mind, would pay that for an England shirt, especially now that they don’t appear to have much of a shelf life. It hardly seems a couple of months ago that we were berating the first Nike England kit for looking like West Germany circa 1966.
It is now 40 years since the national football shirt was first visibly branded and at that time…
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