This set of 8 football cards with psychedelic illustrations of top England players on the front, and black and white illustrations of tactical hints on the back, were issued in 1977.
You had to collect the tokens from boxes of Shredded Wheat and send them off (enclosing a stamped addressed envelope – very important that) to the Nabisco marketing department.
In return, you got a small set featuring 8 large cards (2 x 4 footballers – Mike Channon, Gerry Francis, Kevin Keegan, and, somewhat bizarrely, Colin Todd) plus a cardboard folder to keep the cards in.
The folder has a message from Gerry Francis on the back, plus a printed facsimile autograph of the player.
I picked mine up for a reasonable sum from an ebay seller, as a postage saver for a badge I wanted (an old brass and enamel Halifax Town badge).
My cards came with provenance – a letter from R Davis, Brand Manager at Nabisco, who apologised for the delay in sending the cards out:
I apologise for the delay involved in sending these to you, but unfortunately you did not enclose a stamped addressed envelope with your application. We have a limited amount of cards and wallets and we felt it was fairer to give priority to those applications with a s.a.e. enclosed. We have now dealt with all properly completed applications and I am pleased to enclose your requirements.