Return Of Retro Xmas Shopping With BTLM

Beyond The Last Man

A Word From Our SponsorsThe party’s on, the feelin’s here, that only comes, this time of year….yada yada, enough already. It’s Christmas, we get it. As close to the spirit of goodwill to all men as we are ever likely to muster, BTLM is once again ready to act as your personal Christmas shopper and offer up a barrage of deeply awful retro football present ideas from the 1950s, 60s and 70s.

Return Of Retro Shopping With BTLM is focused on clothing and accessories so we can turn you into a dedicated follower of fashion that people will seek here. And there. You square. And remember, ridicule is nothing to be scared of.

 

Nylon Socks by SportItalia. Ah socks, the Xmas present staple. We featured socks in last year’s Xmas shopping posts, we’re doing it again this year and, goddammit, we’ll be doing it again next year too. If you aren’t watching…

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WHO ARE YA? Geoff Wilson, Head of Marketing and Communications at the Irish Football Association (Northern Ireland)

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Geoff Wilson, Head of Marketing and Communications at the Irish Football Association (Northern Ireland)

1) Who are ya?

Geoff Wilson, Head of Marketing and Communications at the Irish Football Association (Northern Ireland). I have just turned 40 and have over 17 years marketing experience in a wide range of organisations including BT, the Irish FA, FIFA and UEFA.  My Twitter id is @geoffwnjwilson

My current role involves building the Irish FA brand, merchandising, sponsorship, database management and public relations.  I have managed to secure some of the largest sponsorship deals in the history of the Irish Football Association together with redeveloping the Irish FA brand.  In 2009 I received the prestigious ‘Marketing Director of the Year’ award from the Chartered Institute of Marketing (CIM) in Ireland and in February 2010 I won a Marketing Excellence Award, within the SME sector throughout the UK, from the CIM.  I am currently on a ‘Marketing Expert’ panel for FIFA, advising Member Associations on a variety of marketing topics.  In 2009 I worked with the Ulster Grand Prix (the world’s fastest road race) to redevelop its brand, merchandise, sponsorship and PR strategy as well as communication channels to fans.

I regularly speak at conferences in countries such as USA, Switzerland, Slovenia, Turkey, Cyprus, Denmark, Austria, Malta, Georgia and Jordan for UEFA and FIFA.  I am also a member of the board of the Chartered Institute of Marketing in Ireland.

2) Who do you support?

I have been a lifelong Liverpool and Northern Ireland fan.

3) What was your first game?

Northern Ireland international in Belfast v Austria

4) What do you do for a job?

  • Responsible for all marketing, PR, CRM and commercial aspects of the Football Association and overall development of the Irish FA brand.
  • Accountable for growing and maintaining commercial revenue incorporating sponsorship and advertising revenue streams in addition to account managing sponsorship partners and negotiating commercial contracts for newly secured sponsors.
  • Developing an effective merchandising strategy.
  • Ownership over the launch of a new brand, logo and marketing campaign (through a variety of marketing channels) for the domestic league in Northern Ireland.
  • Generate positive PR across all of the Association’s activities, providing crisis management when necessary.
  • Manage the government lobbying strategy with the Association, meeting and developing long term productive relationships with politicians and other relevant individuals within both local and national government.

5) Have you played/worked for any football clubs?

No, just my National Association, the Irish FA.

6) How did you get into it?

Previously I worked for BT gaining valuable marketing experience before responding to a job advert for my current job. I went through a rigorous recruitment process and was then appointed to the role in August 2005.

7) What do you get out of it?

  • Pride. Working for your National Association gives me tremendous pride especially when I look back on how we have moved the business forward.  In eight years, we have doubled turnover, changed the Irish FA brand, introduced new communication platforms for our fans/stakeholders, as well as implementing a wide number of community programmes throughout Northern Ireland .
  • Valuable experience in sponsorship, merchandising, brand building and CRM.
  • Networking with other people in the sport of football, fans and major brands.

8) What advice would you give someone wanting to follow in your stud marks/footsteps?

  • Get good grounding in marketing.
  • Network network network.
  • Try new things – be first to market.

9) If you could do it all again what would you change?

  • Build more network at Premiership and Championship clubs.
  • Additional focus on marketing our women’s game.
  • Additional work on our club development programme.

10) Who’s your footballing hero?

Dennis Bergkamp – great reader of the game and fantastic role model off it.

WHO ARE YA? Richard Harcus, Projects Manager and Youth Development Director (Arsenal Soccer Schools) at Arsenal F.C

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Richard Harcus, Projects Manager and Youth Development Director (Arsenal Soccer Schools) at Arsenal F.C

1) Who are ya?

Richard Harcus, Age 37 from Glasgow Scotland, currently living and working with Arsenal in Vietnam, SE Asia.

2) Who do you support?

Hibernian FC (Scotland)

3) What was your first game?

As a coach it was a local boys team in the Glasgow area and we won, as a fan it was supporting Linlithgow Rose (a Scottish Junior side and they won Im sure), Professionally it was Rangers V Hibernian and Ibrox, Hibernian won 1 nil with a Darren Jackson penalty.

4) What do you do for a job?

I am a Youth Development coach, I also coach the coaches and specialize in Player and Coach Development. I also work on the administration side with Tournaments and Tours for the young Arsenal Players, working in the newly set up ID program. I take control of all new projects and business growth for the soccer school. This covers the Junior Gunners program, right up to the proposed “Senior” program. I also work with local schools and charity awareness in South Vietnam through Arsenal. These are projects where we can help young Vietnamese children with diet and education through football. Both the Player Development and charity outreach programs are very important to me.

5) Have you played/worked for any football clubs?

I played with many boys clubs when I was younger and played up to Scotland School boy level. Coaching, I have worked with FC Barca and AS Roma, amongst other teams, in their Youth Development programs across the world.

6) How did you get into it?

I was a Youth Worker in Glasgow (Scotland) for many years and I took up the role of “coach” for a local youth club … it really just grew from there as I was relatively successful with the team, I then took over as U13 coach for a local boys team in Glasgow, where one of the Directors of the club was Kenny Moyes, brother to the then Manchester United manager (although he was Everton Manager at the time). He helped coach and Develop my sessions and helped me form a more rounded product to my coaching. From there it all took off.

7) What do you get out of it?

There is a huge sense of fulfilment and you can actively see results in front of you, player development is hugely important and massively rewarding, and that is on many different scales, from the youngest players basic early development to installing the correct mindset and adult guidance to the young adult player.

8) What advice would you give someone wanting to follow in your stud marks/footsteps?

It sounds like a cliché, but just go for it. Read up on what you want to do, study your National FA pathway, work out what you want to do, what you want to achieve and build a plan around that. Focus strongly on your own development as well as your players, push your boundaries and yourself!

9) If you could do it all again what would you change?

I am my own worst critic, but having said that, even the mistakes I have made along the way have helped with my development. A bad result or bad run of results can be turned into a positive by the way you learn from them and bounce back from them. you have to lose to appreciate winning. Its also worth pointing out that at the younger age groups, winning is not all that important, development and enjoyment for the players is paramount. Where this becomes tricky is keeping parents etc. happy and selling your ideas to them so they understand the path that you wish their child to embark on. Getting everyone onside is important and this is a skill you must develop that your not really taught through any football course.

10) Who’s your footballing hero?

Without a doubt Frank Sauzee and Eddie Turnbull. Turnbull had a glittering career at Hibernian but also was a great manager and taught me a lot about humility, drive and maturity as a coach. Turnbull was not only the first British person to score a goal in European competition but was also the manager of the famed “Turnbull’s Tornadoes” that swept aside Real Madrid, FC Barca and many others. Frank Sauzee’s career speaks for itself with France, Marseille and of course Hibernian.

Football Based Footballers Names #FootballBasedFootballers

scotsfootycards

  • Arsene Winger
  • Harald Fullback
  • Maurice Backpass / Maurice Badpass
  • Hamish McGoalline
  • Robbie Fouler
  • Goalie Gunner Solsjkaer
  • Gary Nutmegson
  • Trevor Booking
  • Rudi Volleyer
  • Steve McMarkAMan
  • Andy Dribble
  • Arnie Offsidebottom
  • Dino Zoffside
  • Alan Ball (too easy!)
  • Andrew Diver
  • Stefan Kloss-bar
  • Jurgen Linesman
  • Johnny Ref
  • Paul Inside-Wright
  • Mark De Man
  • Paul Throw-Ince
  • Hamit One-UpTop
  • Brian Laudrop-ball
  • Alan Cornerghan
  • Alex PenaltyBoxlade-Chamberlain
  • Michael Owen-Goal
  • Steve McManaman-on
  • Jari Kitmanen
  • Ivan Golac-keeper
  • Heeder Helguson
  • Alfie SentOffForViolent-Conn-Duct
  • Tony Adam-inistration-s
  • Greenock Morten Gamst Pederson
  • Willo Floodlights
  • Clearance Seedorf
  • Nobby Turnstiles
  • Tom For-scyth-ing tackle
  • Ryan Goal-d
  • Erik P-header-sen
  • Jim Leighton Orient
  • Morten WAGhorst
  • Ruud Hoof-it
  • Thrown-in Coyle
  • Stan Goals
  • Keith Curler
  • Ji Sung Park
  • Harry Red-card-knapp
  • Shane Long-ball
  • Jurgen Linesman
  • Stuart Goalbek
  • Henning Goal
  • Pat Stanchion
  • Zander Diamond-formation
  • Denis Berkamp-ed-in-their-own-box
  • Rene Van Der Kickoff
  • Donald Park-the-bus
  • Davie Provan-goalscorer
  • Robbie Mustoe-poke
  • John Peddelty-kick
  • David Fairplayclough
  • Hat-trick Kluivert
  • Kris Commons-tator
  • Colin Cameraman
  • Matthew Keepy-Upson
  • Paul Passcoigne
  • Seb Back-Faure
  • Giovanni Offside-Trapattoni
  • Defensive Wall-ter…

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Der Kaiser & Drella

Der Kaiser & Drella

Portrait of Franz Beckenbauer, by Andy Warhol

German Adidas Catalogue 1968

German Adidas Catalogue 1968

German Adidas Catalogue 1968, football boots, via Voices of East Anglia