Super Furry Animals strike kit deal

From BBC News Wales, 1999:

Image“Welsh band The Super Furry Animals have struck a deal to back Cardiff City FC in their bid for a place in Europe.

The Super Furries agreed a five-figure sum to back the Bluebirds in their FAW Cup run this season.

The band hopes the deal will bring them luck and see them win a place in a European cup competition next year.

ImageThe kit sponsorship, with shirts emblazoned with the band’s name, is thought to be unique in the Nationwide League.

Lead singer Gruff Rhys said the band could not afford to back the side in the Nationwide League but said he hoped the cup kit deal was a positive thing for the team.

“Hopefully, they will go through to Europe,” he said.

Band member Guto Pryce added: “We are both from Cardiff and City fans, but the other three band members are from north Wales and are not so big on Cardiff.”

The kit deal drew a bemused reaction from the players themselves.

Midfielder Willie Boland said: “You cannot get much trendier than that, can you?”

Striker Kevin Nugent, though, struck a more professional note on the deal.

“Once you get the shirt on, you tend to forget about it.””