The Luther Blissett Project


“Luther Blissett’s name has been adopted by many people in radical activist circles as a nom de plume or collective alias when engaged in unusual performances, situationist pranks, media hoaxes, and the production of radical theory. The Luther Blissett multiple name project first began in 1994 in Italy, no doubt a consequence of his link with A.C. Milan, and has since then been widely used by artists, underground reviews, poets, performers and squatters’ collectives in cities throughout Europe and South America. In 1999 “Luther Blissett” authored a historical novel called Q, which sold hundreds of thousands of copies in over ten languages.[17]

On 30 June 2004, the real Luther Blissett took part in the British television sports show Fantasy Football League – Euro 2004, broadcast on ITV. He jokingly claimed that he himself was part of the Luther Blissett Project, and read aloud the following sentence from an LBP manifesto (in Italian): “Chiunque può essere Luther Blissett, semplicemente adottando il nome Luther Blissett” [Anyone can be Luther Blissett simply by adopting the name Luther Blissett].”