There is a basic communication model from 1948 by Shannon & Weaver that shows people how easy it is to send a message. I’ll show you just how easy it is.
Firstly there is a source who has a message they want to communicate.
Secondly the message is transmitted by a chosen medium such as email, speech or newspaper article.
The message is then sent to its intended recipient who decodes the message and the communication is received.
If this communication model is so simple then why do football fans hardly ever receive a straight answer about what is happening at their club?
Take the potential takeover at Sheffield Wednesday, the fans have had very little information about who may buy the club or when this takeover might take place. Very little communication has come from the club itself until the chairman gave an interview to say it wasn’t…
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