My department at work receives various football club emails and newsletters due to us purchasing match tickets on behalf of our branches in Reading, Manchester, Newcastle etc.
We received Manchester United’s ‘United Uncovered’ email last week, but I’ve only just returned to work from a week’s holiday.
The newsletter contained the following image:
This caused a bit of a furore, leading United to send out another email by way of an apology:
“In this week’s United Uncovered email newsletter, a graphic spelling the letters MUFC ran alongside a feature about Manchester United’s younger squad members entitled New Order.
While the headline was intended to reference the band of the same name, it has been pointed out that the graphic had design similarities to a swastika which, combined with other connotations of the phrase ‘new order’, has caused offence which was entirely unintended.
For this, United Uncovered unreservedly apologises.”
Epic fail on the email quality-control front there, chaps. Nice one United and your marketeers!
- Manchester United ‘swastika’ apology (bbc.co.uk)
- Manchester United apologise ‘unreservedly’ after swastika-style logo appears on email to fans (manchestereveningnews.co.uk)
- WAG Weekly – The ultimate Manchester United WAG XI (footballfancast.com)
- Manchester United apologise for ‘inappropriate’ logo on club email (theguardian.com)
- Javier Hernandez Retweets Article About Him Leaving Manchester United (bleacherreport.com)
- Manchester United ‘swastika’ apology (oddonion.com)